After news broke out about Jay-Z's partnership with the NFL, the rapper and businessman has a new title, he is being labeled a sell-out by the people that still support Colin Kaepernick. Jay-Z criticized Travis Scott for performing at the SuperBowl this year. Just six months later Jay-Z partners with the NFL and is asking the Black community to just move on.
The internet has been mostly divided on this topic. The real question is, can we move on? More importantly, is it time to move on? The NFL has shown its ability to blackball an athlete that speaks on social justice. Also, the NFL has become defiant towards Kaepernick who did not say anything disrespectful, he just to a knee in silent protest but the league took issue with it in the worse way possible.
I believe the real reason the NFL is even doing this partnership with Jay-Z, is damage control. Sometimes businesses underestimate the power of the Black community. By blackballing Kaepernick, it made the NFL appear to be siding with Trump. That's not a reputation you want to have when the majority of your players are Black. The Jay-Z partnership is just too little, too late. All they can do now is ruin what little credibility JayZ has in the Black community.
Victor Jarome Morrow